Winter Olympics promote ice and snow tourism Chongqing ranks fourth among China’s popular destinations and tourist sources

2022-07-06 0 By

The Winter Olympics have boosted ice and snow tourism.In the first six days of Spring Festival, orders for snow and ice tourism-related goods increased by more than 30 percent year-on-year, according to data released by Feizu.Among them, Chongqing ranks fourth among the national popular urban destinations and tourist sources.The data showed that Beijing, Guangzhou, Jilin, Chongqing, Harbin, Chengdu, Huzhou, Aba, Baishan and Changchun ranked the top 10 popular destination cities for ice and snow tourism.Among them, snow sports is the key factor to attract people to play snow.In northern China, snow and ice sports fans are mainly outdoor resorts, while those in southern cities such as Guangzhou, Chongqing and Chengdu are keen on indoor ski resorts.In terms of tourist sources, Beijing, Shanghai, Guangzhou, Chongqing, Chengdu, Hangzhou, Shenzhen, Wuhan, Jinan and Dalian rank the tenth in order.A person in charge of Feizu said that snow and ice tourism consumption shows obvious characteristics of localization and small radius, and the “doorstep” skiing that takes three hours to travel is very popular.Meanwhile, ice travel bookings for post-00s have increased by more than 80 percent year-on-year, far outpacing other age groups.In addition, after skiing in the hot spring and experiencing the extreme of ice and fire, it becomes a new way for young people to unlock ice and snow tourism.Data show that the Spring Festival “snow and ice + hot spring” category of combination goods orders increased by more than 40% year on year.Wu Ruoshan, a special researcher of the Tourism Research Center of the Chinese Academy of Social Sciences, pointed out that ice and snow tourism has become the hottest tourism form during the Spring Festival of the Year of the Tiger due to the Winter Olympic Games.In recent years, with the gradual increase of ski resorts in south China, the “potential” demand for ice and snow consumption in south China has been gradually released, and ice and snow tourism has become a real “national tourism”.